Leads Monthly
Avg Cost Per Lead
Cheaper Lead Generation Than REA/Domain
Trio Property Agency, a boutique team of three, previously relied on traditional methods like door-knocking, word of mouth and referrals to sell off-the-plan properties in Sydney’s premium suburbs. To modernise their approach and amplify their reach, we developed a targeted and dynamic paid social strategy designed to connect with diverse audience segments.
Our goal was to drive consistent, high-quality leads while addressing the unique demographics of Sydney's suburbs. Recognising the high ethnic population in these areas, we crafted multilingual ads with translated creative and messaging to appeal to specific cultural segments. This strategy tapped into an underserved market, reducing competition and increasing conversion rates.
The campaign generated over 100 leads per month for the past 12 months at an average CPL of $40 – a cost 60-80% cheaper than traditional platforms like REA and Domain. By leveraging rich visuals and culturally relevant messaging, Trio Property Agency experienced a steady influx of leads and a modernised approach to their marketing.