Reduced Cost Per Lead From
Increase In Lead Volume
Increase In Ad Spend
Super Easy Storage, Australia’s largest mobile storage service, wanted to improve its cost per lead and drive more effective engagement through paid social campaigns. The objective for this was to lower acquisition costs while maintaining impactful messaging that aligns with their core values of ease, affordability and flexibility.
We developed in-market assets specifically tailored for Meta Ads to optimise targeting and ad performance. By leveraging data-driven strategies and creating engaging visuals, the campaign aimed to tell a personal and relatable visual story that resonated with potential customers, ultimately driving leads and conversion.
Our efforts paid off with a significant reduction in cost per lead, dropping from $300 to just $30, alongside a 10x increase in lead volume – all achieved with a 0% increase in ad spend. The optimised ads delivered measurable results, successfully driving engagement and strengthening Super Easy Storage’s position as the go-to for mobile storage solutions.