More people prefer learning through videos, with 46 percent of young internet users watching tutorials and how to videos in 2024. This preference extends to the workplace, where 50 percent of videos accessed are training videos or live streams. Short videos see the highest engagement, making them ideal for busy teams learning new skills at their own pace. Whether you need to onboard new employees or explain complex concepts, corporate training videos help you deliver clear, engaging learning materials. They turn your training program into a practical experience your team can revisit whenever they need.
Printed manuals often gather dust, while a good training video keeps your team engaged. Corporate training videos transform complex concepts into clear, visual educational materials that your employees can follow easily. Whether for onboarding video content, explainer videos, or live training sessions, video learning enables your team to absorb new skills at their own pace and apply them effectively.
Corporate training videos keep your team’s attention better than a printed manual. Animated training videos, screencast videos, and explainer videos combine visual elements with clear voiceovers to simplify complex concepts. Employees can pause, replay, and revisit videos, allowing them to learn at their own pace. This approach helps your team remember important details, apply new skills confidently, and reduce the need for repeated explanations in live training sessions.
Employee training videos are easy to share across your entire team, regardless of location. You can upload your training content to your intranet or learning management system, allowing employees to access it at any time they need. Whether it is a welcome video for new employees, a how-to video, or a screencast video for your customer success team, corporate training videos provide flexible, on-demand learning that fits busy schedules and supports your training process.
Manuals can be interpreted in different ways, but video-based training provides a consistent learning experience for everyone. When you create training videos, you ensure all employees receive the same message about your company culture, safety processes, and customer service practices. This consistency enhances the effectiveness of your corporate training program, enabling your team to clearly understand their roles while providing a reliable reference they can revisit when needed.
Producing training videos requires an initial investment, but it saves time and resources in the long run. Corporate training videos reduce the need for repeated live training sessions while maintaining quality and consistency in delivery. Employees can learn at their own pace, reducing disruptions to daily operations. This makes your corporate training program more efficient while reducing costs, allowing your professional team to focus on applying what they learn immediately.
Corporate training videos can take many forms, helping you teach employees in a clear, engaging way. From animated training videos to screencast videos and onboarding video content, each video format has a role in your corporate training program.
Onboarding videos are an effective form of corporate training that helps new employees learn your company’s culture, values, and processes clearly and efficiently. They replace lengthy PowerPoint presentations with engaging, interactive video content that can include real-life examples, animated video clips, and step-by-step instructions.
Google’s Interns’ First Week is a great example, blending user-generated content and practical examples that help the target audience feel connected. Grubhub’s driver onboarding video uses an effective video format to teach best practices and safety.
Creating onboarding videos as part of your video training program ensures consistent training content, supports your training strategy, and makes your video training scalable. These videos are also valuable for industries like hospitality, helping teams deliver consistent service and guest experiences.
Explainer videos are one of the best corporate training videos. They break down complex concepts into clear, visual steps using animation, voiceovers, or live demonstrations. This video format helps your target audience understand processes, whether it’s software navigation or customer service techniques for handling angry and upset customers.
For example, McDonald’s Hamburger Training Video is an excellent example of using a practical, step-by-step instructional video to teach food preparation with clear visuals and voice instructions. Another effective training video is Slack’s explainer video, which uses animated video and practical examples to guide users through its platform. Explainer videos are also valuable in the property industry for showcasing systems and processes clearly.
Animated training videos are an effective way to explain sensitive topics or complex concepts clearly. This video format uses characters, graphics, and voiceovers to turn your training content into engaging, easy-to-understand materials.
For example, consider using an animated video to train your customer success team on how to handle angry and upset customers. Instead of reading a manual, employees watch an instructional video showing practical examples of how to respond calmly while maintaining company values. This approach utilises interactive elements, such as quizzes, to reinforce learning, making your video training program more engaging.
Animation also helps break down abstract processes, such as data security protocols, into step-by-step visuals your target audience can follow easily.
Screencast videos are a practical video format that records your computer screen while explaining a process step-by-step. They are perfect for software tutorials, system walkthroughs, or showing how to complete tasks with clear instructions. Ecommerce businesses can also use screencast videos to train teams on store management and dashboards.
Screencast videos are easy to create with modern video creation tools like Loom or Screencast-O-Matic, which let you capture your screen and add voiceovers or captions.
Scenario-based videos utilise practical examples to demonstrate to employees how to handle real-life situations. These instructional videos use live demonstrations or animated video formats to guide your target audience through customer service challenges, safety procedures, or compliance scenarios.
Scenario-based videos are helpful in service industries for training staff on customer handling and delivery quality. This helps employees see the best practices in action rather than just reading about them in training materials. You can add interactive elements, such as quizzes or decision points, to transform your scenario-based videos into engaging interactive content for deeper learning.
Creating effective corporate training videos does not require a film studio or complex setups. By focusing on clear training content, high-quality production, and practical steps, you can create videos that engage your team. Here’s how to create videos that turn manuals into visual education materials your employees will use.
Training your team doesn’t have to feel like a chore. With effective corporate training videos, you can deliver clear, engaging learning that your people actually want to watch. At If and When, we help businesses create training videos that simplify complex ideas and keep your team aligned. From animated explainers to onboarding videos, we produce content that fits your brand and supports your training goals. Let’s make learning practical and impactful for your team.
Want your team to learn faster and remember more? If and When helps you create corporate training videos that do more than share information—they drive action. We combine creative direction with clear strategy so your training content is engaging, practical, and aligned with your goals. From planning your video training program to delivering effective, branded videos your team can revisit anytime, we help your business build a culture of learning. Let’s make videos that work for your team.
