Video production for corporate communication is evolving rapidly, with new trends reshaping how businesses connect with their target audience. Companies are now exploring innovative formats to enhance engagement, from interactive training videos to live-streamed events. Understanding these trends can help your business create impactful video content for consistent quality and clear messaging.
Video content has become an essential tool for businesses, particularly in B2B communication. With 89% of businesses now using video marketing, it’s clear that video has transformed how brands connect with their target audience. Whether through training videos, event video production, or animated explainer videos, companies leverage video production services to deliver clear, engaging messages.
The impact of video content is undeniable. Studies show that viewers retain 95% of a message when watching a video compared to just 10% when reading text. This effectiveness has led 93% of video marketers to report a positive ROI. Video production companies are now providing solutions tailored to corporate needs, from concept creation and script writing to post-production, ensuring consistent quality.
Corporate video production has also expanded beyond promotional content. Companies use video for training, live streaming, product demonstrations, and client testimonials. As demand grows, video production teams are adopting new formats and creative techniques. This ensures high-quality content that leaves a lasting impression.
From AI-driven automation to immersive live streaming, companies are transforming their video production process. These trends are not just about aesthetics—they directly impact how businesses communicate, train, and engage with clients.
More companies are integrating AI to streamline workflows and reduce costs. The global AI video generator market is projected to grow from USD 716.8 million in 2025 to USD 2,562.9 million by 2032, reflecting a compound annual growth rate (CAGR) of 20.0%.
AI tools assist production teams in various stages, from script writing and concept creation to post-production editing. These technologies enable video production companies to deliver high-quality content efficiently. For instance, AI can automate tasks like editing and adding subtitles, allowing the creative team to focus on storytelling and engaging the target audience.
Moreover, AI-driven platforms support the creation of training videos, event video production, and website videos. This assists in maintaining consistent quality across different types of video content.
Interactive video content is redefining how businesses engage with their target audience. Rather than passively watching, viewers can now participate in videos, making them more engaging and memorable. In fact, 78% of marketers believe that interactive content improves retention and engagement.
In corporate video production, interactive videos are used for training, product demonstrations, and event video production. Employees can take part in decision-making scenarios, while clients can explore product features through clickable hotspots. This approach allows companies to create dynamic experiences, transforming static content into an active learning tool.
Interactive videos also enhance live events. Companies can use real-time polls, quizzes, and Q&A sessions to maintain audience interest. Whether it's for internal training or public-facing campaigns, interactive elements ensure a higher level of engagement.
Popular Interactive Video Formats:
Hybrid events, combining in-person and virtual experiences, have become a staple in corporate video production. Businesses are leveraging live streaming to extend their reach, allowing both on-site attendees and remote participants to experience events in real time. According to recent data, 67% of viewers say the quality of a live stream is the most important factor for engagement.
Corporate video production services are now equipped to handle the complexity of hybrid events. This includes multi-camera setups, real-time switching, and live interaction features such as Q&A sessions and polls. Production teams ensure seamless transitions between on-site footage and virtual interactions, creating a unified experience for all attendees.
Live streaming is not just limited to external events. Companies are using it for internal training, employee onboarding, and even live product demonstrations. Australian brands, in particular, are embracing this trend to engage a wider audience, whether for brand launches, training videos, or industry conferences.
For video production companies, the challenge is to maintain consistent quality across both live and recorded content. This means having a dedicated team for camera crew, sound, and live editing to ensure a professional broadcast.
Short-form videos have become essential for corporate video production, allowing businesses to deliver clear, impactful messages in seconds. Studies show that 68% of consumers prefer watching short videos to learn about a product or service. Companies are leveraging short-form videos to communicate effectively without overwhelming their audience.
For businesses, short-form videos are perfect for capturing audience attention. It provides flexibility without losing impact. Services are now optimising the video production process to create high-quality short reels that maintain brand consistency.
Companies are using short-form videos for various purposes, including social media marketing, website videos, employee training, and internal communication. Production teams focus on delivering clear, engaging messages quickly, using strong visuals and concise script writing. This format is also ideal for live events, where short clips can be shared instantly to boost engagement.
Types of Short-Form Videos
Short-form videos offer versatility in corporate video production, allowing businesses to achieve different communication goals quickly and effectively. Here are the main types businesses can use:
The demand for visually captivating video content has led to a surge in using enhanced visual effects (VFX) and animated videos in corporate video production. Businesses are embracing these creative tools to bring their ideas to life, whether for marketing campaigns, training videos, or brand storytelling.
Animation and VFX allow companies to transform complex concepts into visually engaging stories, making their message more memorable. Video production agencies like If & When leverage advanced animation techniques, from 2D and 3D animations to motion graphics.
Animated videos and VFX are not just about aesthetics—they are powerful tools for communication. These animated videos help businesses explain products and present ideas with creative storytelling. VFX also adds a cinematic touch to live-action videos for dynamic visuals.
Businesses are increasingly aware of their environmental impact and seek ways to minimise their carbon footprint during video projects. This shift is not just about meeting sustainability goals—it also has a positive impact on brand reputation. It also aligns the business with consumer expectations for eco-friendly practices.
At If and When Australia, we are adopting sustainable practices, from energy-efficient studio lighting to eco-friendly set designs. Many companies now opt for digital pre-production processes, reducing the need for printed storyboards or physical scripts. During filming, our professional production teams use reusable set materials, avoid single-use plastics, and manage waste responsibly.
In post-production, video editors can minimise environmental impact by using cloud-based tools. This reduces energy consumption in physical editing suites. Remote collaboration tools also reduce the need for unnecessary travel for a more sustainable video production process.
Personalisation has become a game-changer, allowing businesses to tailor their video content to individual viewers. Companies are utilising data-driven insights to produce personalised videos that connect with their target audience, boosting engagement and conversion rates.
The benefits of personalised video content are clear. Studies show that 72% of consumers are more likely to engage with marketing messages that are tailored to their interests. By creating videos that speak directly to the viewer, businesses can captivate audiences, strengthen brand connections, and drive positive outcomes.
Personalised videos can take many forms. For customer-facing content, businesses can create videos that address viewers by name, highlight relevant products, or showcase customised offers. For internal communication, companies can deliver training videos that address specific employee roles, making the content relevant and effective.
Creative Ways to Use Personalised Videos in Marketing and Communications
Personalised video content is a versatile tool that businesses can use across various marketing and communication channels. Here are some creative ways companies can leverage personalised videos:
These creative uses of personalised videos allow businesses to maintain a human touch, making their communications more engaging, relatable, and memorable.
Video production is no longer just about creating content—it’s about telling stories, connecting with audiences, and making a lasting impression. For businesses, this means more than just showcasing products—it means communicating values, building trust, and staying memorable in a competitive market.
But achieving this impact requires more than just technical skills. It demands a deep understanding of brand identity, audience preferences, and storytelling techniques. Successful video production is a strategic process, from concept creation and script writing to filming, editing, and post-production. It’s about aligning your video content with your brand voice, ensuring every frame reinforces your message.
At If & When, we believe that every business has a story worth telling. Our team combines creative vision, technical expertise, and industry insight to help you produce videos that don’t just look good—they make an impact. Whether you’re looking to educate, inspire, or convert, our video production services can help you achieve your goals.
Ready to transform your ideas into compelling visuals? If & When creates videos that captivate, engage, and drive action. From concept to final cut, we help you communicate with clarity and creativity.