Followers In 12 Months
Organic Audience Reach
Months of Content Created
PayLater Travel revolutionises the way people explore the world, offering a flexible lay-by model that empowers travellers to lock in great deals today and pay over time, debt-free. Our mission? To amplify their brand presence with an engagement-first social media strategy designed to inform, entertain and grow their audience.
We set out to create a vibrant, community-focused social media presence that resonated with PayLater Travel’s adventurous audience. By curating engaging, informative and entertaining content, we aimed to position the brand as the ultimate choice for stress-free, flexible travel planning.
Over just 12 months, our social media strategy delivered phenomenal results. We helped PayLater Travel grow to 14,000+ followers, achieved an impressive 100k organic audience reach and created over a year’s worth of impactful content that positioned the brand as a trusted travel companion.