Ad Strategy Sales Boost
Total Sales Increase In 22 Days
Eonian Care is the go-to brand for Aussie mums, offering safe, smart and multifunctional baby solutions that make the parenting journey smoother and more enjoyable. Their commitment to quality and affordability sets them apart as an innovative, Australian-owned brand.
Our mission was to highlight Eonian Care’s exceptional products through a strategic mix of product photography, informative videos and, most importantly, relatable User-Generated Content (UGC). The focus was on showcasing the brand’s safe and innovative features while building trust through authentic storytelling that resonated with mothers’ daily experiences.
By leveraging UGC featuring real mums using Eonian Care products with their own babies, we achieved a 61% boost in sales and a 59% overall sales increase in just 22 days. The heartfelt content empathised with mothers’ struggles, adding authenticity and relatability to the campaign. The UGC strategy drove sales and sparked substantial engagement, doubling as powerful social proof that elevated Eonian Care’s reputation among its target audience.
